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Disney will increase the monthly and annual fees for ESPN Plus, one of three different subscription streaming services it operates in the United States, in a move that indicates how much the media industry is starting to depend on these. points of sale direct to consumers for new income.
Starting August 13, the price of an ESPN Plus subscription will drop to $ 6.99 per month and $ 69.99 per year, from $ 5.99 per month and $ 59.99 per year. Disney informed subscribers of the news on Monday. The prices for UFC pay-per-view matches featured on the service remain unchanged, as does the price for getting a package of all US services from Disney, which includes Hulu and Disney Plus. The group subscription costs $ 13.99 per month, 30% less than the cost of individual subscriptions to all three services.
Last year, the company increased the cost of the monthly subscription for new ESPN Plus subscribers to $ 5.99.
The price hike comes after ESPN unveiled a slew of sports rights deals that require significant amounts of new and archival content to get to the company’s streaming outlet. A new deal with the National Hockey League will make 75 games available exclusively through ESPN Plus. And a pact between ESPN and the All-England Lawn Tennis Club for the rights to the iconic Wimbledon tournament calls on ESPN Plus to live stream activity to all courts during the event and to be the only outlet offering Full reruns for all matches. The Club also provides archival documents such as films, classic matches, highlights and press conferences. ESPN Plus is also set to become a showcase for LaLiga football exclusively after August and PGA Tour Live starting next season.
The move suggests that Disney is eager to push more customers to purchase its package, gaining subscribers for all three services and increased penetration of streaming outlets in consumers’ homes.
Disney said in April that ESPN Plus gained approximately 13.8 million subscribers.
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