Netflix tests a new, more expensive "Ultra" subscription level



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Netflix would test a new "Ultra" subscription level that would increase the monthly price even higher than the company's current "Premium" option of $ 13.99, according to a report by TuttoAndroid which detected new plan (via CNET .)

According to TuttoAndroid the new plan would cost $ 16.99 (and presumably $ 16.99 in the US, based on how Netflix is ​​doing its current price) and offers up to four simultaneous 4K streams at a time, what eagle-eyed Netflix users will notice is already offered on the Premium plan, cheaper.

Based on TuttoAndroid's report it seems that Netflix is ​​testing several versions of its range of shots that could see the Ultra level getting an HDR video to bring it out of Premium (which would then lose functionality) , or see the Premium level fall from four competing flows to just two. CordCutting.com also spotted the new test plan in Germany, with price tags of € 16.99 and € 19.99, indicating that Netflix is ​​tinkering with prices for the new plan.



Image: TuttoAndroid

Netflix confirmed to CNET that the Ultra price level test is real. A company spokesman said, "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix." In addition, a Netflix representative pointed out, " Not everyone will see this test. So, if the Ultra Plan goes to the light of day, it's possible that it no longer looks like what it is now.

We are committed to getting the most out of your Netflix subscription, so you might want to be prepared to pay a little more for this in the near future.

Update July 4, 13:35 : Added an additional instruction from Netflix.

Update 4 July, 11.05: Addition of additional details regarding price and tests in German.

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