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Kenya Breweries Limited announced a Sh2m sponsorship deal for the second edition of the KCB Karen Masters through its brand Johnnie Walker.
The partnership agreement will see KBL become the official alcoholic beverage of the event.
This is the second year that KBL is sponsoring the tournament, which runs from July 19 to 22 at the Karen Golf Club. Karen Country Club has teamed up with the Sunshine Tour in South Africa to bring about 100 of her best players to Karen next month to compete against 32 of Kenya's top players, as well as some great players from other African countries. , to give a field of 152 professional players
KBL's director of business development, George Nduati, said the sponsorship reinforces KBL's commitment to the growth and support of the sport in the country.
"We have just completed Johnnie Walker Golf Series, which is an exciting next step for the Johnnie Walker brand.Our goal is to build strong ties with golf in Kenya."
Andy Watt, the KCB tournament director Karen Masters, said: "I think the most exciting thing about this event is the balance of the Sunshine Tour and other pros, this unique combination was primarily designed to support the PGK as they develop their professional players, it offers the opportunity to play against the best on the continent and receive invitations from the tour and guest countries. "He said.
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