[ad_1]
The news of the Taiwanese smartphone manufacturer HTC closing its operations in India were on the cards as the company – once the darling of Indian users – could not cope The experts said Thursday that the market dynamics was changing and that the rapid growth of Chinese gamers was at stake.
According to CyberMedia Research ( CMR), it's more of a failure on the part of HTC to judge the competition.
A 2017 survey by CMR revealed that Samsung, Apple and HTC were considered by consumers as the best performing mobile brands of the first decade of smartphones in India. Nearly 78% of respondents have designated HTC as one of the country's most iconic brands.
"HTC as innovative as the technology could not compete with the innovations in the business model or the execution.This was the main reason for HTC to chart a different trajectory compared to the market movements" said Faisal Kawoosa, head of new initiatives at CMR, in a statement
. Xiaomi, OPPO and Vivo won a lion's share of the Indian smartphone market, leaving HTC behind.
Earlier this year, HTC sold its design team to Google for $ 1.1 billion.
According to Prabhu Ram, Head- There are key lessons for other smartphone brands emerging from HTC's release in India.
"While the innovation of smartphones and the constant battle for the" latest specs "are centered on the success of a brand, it is essential that it goes from pair with consume »Ram said:
" HTC's latest mid-range smartphone launch, the HTC Desire 12+, has failed to get the right price. "At around 20,000 rupees, this did not provide a compelling reason for consumers to opt for this option, as other mobile phone brands offer much more, at much lower prices, "he noted. allegedly fired some 1,500 manufacturing workers on its own property, in an apparent attempt to "realign" resources, reported CNBC
.
The company signed a $ 1.1 billion contract with Google last September, which saw 2,000 employees of HTC join the giant of the technology.
HTC, known for its flagship phone series called "One," manufactured Google Pixel.The deal was part of Google's goal to boost its hardware business.
In June, HTC launched HTC Desire 12 and HTC Desire 12+ smartphones in India for Rs 15,800 and Rs 19,790, respectively. 1 9659003] "HTC who had previously competed with brands like Sony or LG's suddenly found themselves surrounded by Chinese players and could not evolve to meet the growing needs of users in a changing mobile landscape in India ", Tarun Pathak, Associate Director at Counterpoint Research, says IANS.
Source link
