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Here is the hard reality of starting a business: According to Fundera, about 10% of startups are no longer active after 10 years.
Even if your product or service is fantastic, there are a host of problems that you may encounter, whether you run out of money or out of breath. To cope with this risk, "every entrepreneur must set his own timeline" by the time he expects the company to make a profit – and pays a salary to its founder.
This schedule should be "tied to their own financial well-being," said Langer-Croager. In other words, determine how much time you can allow your business to grow without removing anything, knowing that it may never generate a profit. She said that it "a little easier to manage this risk".
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