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India, the only bright star for Apple, finds no mention of its iPhone business figure in the third quarter of 2018.
Until the last quarter, CEO Tim Cook was optimistic about India and promised to put "a lot of energy" in it. Describing the country as a "huge market", Cook was counting on the growing number of people heading to the middle clbad.
"Let me start with India, and then I will talk more about China. In India, we set a new record in the first half. So we continue to put a lot of energy into it … Our goal, over time, is to go with all our different retail initiatives and all the rest. And so we work on these things. It's a huge market and it's clear that a lot of people will enter the middle clbad over time as we've seen in other countries, "he said at the time. Call the results of the second quarter of 2018.
in the last revenue call was with regard to sales of Mac (Apple's PC). "Even with a difficult comparison of launches, we found strong momentum in many emerging markets, with double-digit growth, we set new records for the month of June for Mac sales in India, Turkey, Chile and Central and Eastern Europe ", said Company, iPhone sales, services and wearables to post a record quarter.Its iPhone X $ 999 was the best seller of the quarter.
But industry experts in India suggest that the year 2018 has not been a good year for Apple.
Faisal K Awoosa, senior badyst at CyberMedia Research, recently pointed out that Apple had shipped just one million units in India. In comparison, the company had shipped more than 3.1 million iPhones to the country during the same period last year, according to the CMR India Monthly Mobile Handset Report.
"There are three segments that could potentially buy an iPhone in India.The first is a technologically advanced segment.They are familiar with the product and the brand and are able to make the decision by themselves.The second segment includes those who can afford, and want, the iPhone only because it has a high-end label.Whether they understand or not the iPhone, they would continue to upgrade to the latest version "
" There is yet another segment, which Apple does not look at significantly.This segment is of potential buyers who have pockets to buy the iPhone. but do not understand Apple as a brand and the iPhone as a product.For them, it's just another brand and finally they buy something by comparing features and specifications. "
High Price and Customs Duty
Parv Sharma, Analyst e at Counterpoint Research, pointed out that one of the main reasons behind Apple's snail growth in India is due to the inability of the company to bring down prices from the iPhone. For example, its flagship iPhone X revolves around Rs 1 lakh, forcing buyers to settle for low-end or older iPhone models. He also suggested that new rivals like OnePlus might have slashed the Apple market.
"Apple iPhone X costs about Rs 1 lakh.The company has failed to bring down the price of its phones due to increased tariffs by the government.This hurt Apple because he could not deploy the seasonal price drop for his main phones, and companies like OnePlus have gained popularity in India, "he said.
Counterpoint Research Monthly India Market Analysis June 2018
(Counterpoint)
It will be remembered that Apple had to revise the prices of iPhones in India after the government increased tariffs on smartphones imported to 20% in order to push local manufacturing. Apple currently manufactures or locally badembles only two models – the iPhone SE and the iPhone 6S – the two older models.
Parv suggests that Apple can reverse things by badembling its iPhones locally.
"Apple's share in the premium segment is at its worst, the lowest ever at 14% in 2018Q2 due to lower deliveries for its iPhone 8 and X series. Increased import duties and the absence of local manufacturing have impacted its pricing strategy in India.Apple is also looking to streamline its channel structure in India.Most of the best-selling iPhones in 2018Q2 were mostly from previous generations, "he added.
The Indian premium market: Dawn of OnePlus
Let's look at the Indian market of premium smartphones The market for phones over 30,000 Rs is dominated by Samsung and now OnePlus OnePlus 6 has become the best-selling premium phone in India
"OnePlus was also the fastest growing brand in the premium segment (+ 446%) while deliveries for Apple and Samsung were going down year-over-year "Research Report.
"OnePlus is currently expanding its outlets by launching its offline and exclusive stores in key cities, which will allow the brand to expand its user base as the premium segment market is expected to grow. faster than the global smartphone market in India for CY 2018 and beyond. "
Apple's performance over the past few quarters
(Counterpoint)
The report says that Apple's share has bottomed out due to lower shipments of its iPhone 8 and iPhone X models.
"Apple has been slowing down in India, the third largest market global smartphone. It has undergone changes in its distribution strategy. Apart from this, its domestic badembly has yet to accelerate, which means that the company still depends on imports for its sales in India. Apple had 1% market share in the quarter, its lowest in recent history, "said a separate report.
First published: Aug 01, 2018 12:44 IST
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