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The 2018 FIFA World Cup was a surprise. As we watch France and Croatia prepare for a captivating finale, note that only one of the pre-tournament favorites has reached the last two. Germany, Brazil, Spain and Argentina all bowed before the semi-finals, and teams like Italy and the Netherlands did not even qualify . While we are amazed by the surprises of this world cup, the results, so far, have some lessons on football and the world of investment.
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