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Attracting high quality traffic that is converted is one of the benefits of having a search engine optimization (SEO) strategy in your business. However, as many marketers know, SEO is not an easy strategy to understand, let alone produce meaningful results overnight. To succeed in using this strategy, you have to be proactive in learning all your secrets. And for those who have just started using SEO, one of the basics that they must learn in the first place is the concept called Strategic Internal Liaison.
Internal links are one of the most important aspects of SEO, mainly because they allow users to easily navigate within your site. Through effective internal links, by linking a page to another relevant page on your website, you can make it easier for your visitors to navigate and find the content that matters most to them.
In the current landscape of user-centric SEO, a well-thought-out internal link strategy can help you reach or not your goal of attracting leads and building customer loyalty. Not only is it essential to strengthen the authority of your most important web pages, but it is also vital to prevent your visitors from "bouncing back" on your website.
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Although the internal link may seem too technical to be understood, it is enough to become familiar with its workings to understand how it works. To summarize, here are the key elements of the infographic below from Digital Marketing Philippines, which introduces the basics of the internal link strategy as well as the best practices that you apply to make them work for your website.
- Structure and hierarchy of the site
- Value of the internal page
- Contents of the heating plate and unique content
- Context and user experience
- Limit of internal links
To learn more about the basics of internal linking and how to do it properly, check out the infographic below.
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