Microsoft's London store opens on July 11 at Oxford Circus

Microsoft opens its first European store in the UK on July 11th. The software giant will open the new store at Oxford Circus in London, at the junction of Regent Street and Oxford Street, home to many of the world's most popular retail stores. Microsoft's flagship store in London will cover 21,932 square feet on three floors. It will be just a few doors away from Regent Street's Apple Store.

Microsoft plans to include immersive video walls, community theater, workshops, training areas, and even a "help desk" for technical support. The site will also include Microsoft's Surface hardware line, Xbox consoles, and other PC manufacturers' devices. Visitors will also be able to try out devices such as Microsoft's HoloLens, as well as the company's other mixed reality headsets.

While the new London store is the first of its kind in Europe, Microsoft has also opened a flagship store in Sydney, alongside its flagship store in New York.