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As soon as Netflix hit hard with Room of cardsand Amazon has followed suit, Transparent, a technology giant after the other began to see dollar signs. Yahoo has tried, and other historical platforms such as Facebook and YouTube have also wanted to bite the apple – the apple being the commitment and rigidity of users that occurs when you have a list of original programs and programs that the people want to watch.
In this case, users stay longer on your platform, or at least the idea. So the leaders started distributing checks and the big race for content started, until one by one the companies discovered that you could spend money, but the hits did not follow automatically.
We had an idea of this reality in action this week in the titles of YouTube and Facebook. The two companies have certainly plunged into the waters of the initial lineup, with the list of old YouTube Originals, which includes a generally well-regarded first season of Cobra Kai, a sequel to the Karate Kid. Meanwhile, Facebook has started funding programs featuring leading actors. Examples include Sorry for your loss, a drama starring Elizabeth Olsen about a widow in mourning who was resuming her life after the death of her husband – and who had all the values of production, a top quality acting game and quality writing that made it an easy thing to see traditional wired network.
Here is where we are, though. Both Netflix and, to a lesser extent, Amazon are still the examples that other tech giants are turning to when they are trying to get into this game. But at least for YouTube and Facebook, they are in the process significantly change their initial content strategy.
For YouTube, it is expected that people will not pay to watch their original shows. Rather than placing all of them in the company's $ 12 per month premium subscription service, the company will have short-term originals including a combination of subscription-supported and advertising series. A representative from YouTube said Variety as much as its original programs and films could possibly be free for everyone.
"For 2019, we will continue to invest in scripted programming and strive to make our YouTube Originals ads compatible with advertising to meet the growing demand for a more global fan base," said the statement. . "This next phase of our original strategy will expand the audience of our original YouTube creators and provide advertisers with incredible content that will reach the YouTube generation."
Facebook, meanwhile, changes strategy differently. While kids fear the social media service is losing more and more the cachet inherent in services such as Instagram, Facebook would also be climbing to the demographic scale with respect to its original programming . In other words, Facebook will create more programs for the old ones.
"Facebook's competitor on YouTube is turning to an older audience as teenagers disagree and publishers are hesitant" CNBC Monday's title sounded.
Already, Facebook has spent more than a billion dollars to buy original programs and content like Sorry for your loss, as good as Queen of America, a drama about the world of the show with Catherine Zeta-Jones. It's according to Variety, which also notes that about 50 million US users view Facebook Watch content each month (Watch is the branded Facebook brand feature in which its original programs are part) . The social media giant said he was trying to change the fact that his service still has not received widespread name recognition.
That said, it's good to see that YouTube and Facebook do not give up on these efforts. It may seem trivial to note, but it's true that the winner here is me and you when companies like these tech giants immerse themselves in original programming, given that we have an abundance of content to watch and entertain.
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