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Jeff Brady / NPR
Every few weeks, John Ord does not know anything about living in a rural area.
He recently spent about $ 56 to buy 400 pounds of coal. That will keep his 2,400-square-foot house to 70 to 72 degrees for a couple of weeks.
"This is the whole glamorous part, right here," says Ord, as he loads 40-pound bags of Pennsylvania anthracite coal into the back of his white station wagon.
When he gets home, he begins his career, where he rips open a bag, lifts it up and loads it into the back of his coal-burning stove.
It's a lot more work than most Americans with gas or electric heat go through to keep their homes warm. They can just set a thermostat and forget it. But Ord says this is actually the last step.
Jeff Brady / NPR
"Between cutting it [wood], stacking it, letting it season, moving it into the space where you need to access it and then loading the stove, "Ord says, wood requires a lot more handling.
Ord's coal-burning stove burns 24 hours a day when it's cold. He likes the constant heat and says it's cheaper than his other options – oil and electric.
While most power plants around the United States burn bituminous coal, Northeastern Pennsylvania is very proud of its anthracite coal, which is shinier and harder than you might expect. Ord says it burns cleaner too.
Jeff Brady / NPR
To demonstrate this, he goes outside and points to a white chimney. "No smoke at all." There's no smell to it, "says Ord.
But coal burning coal does not emit more carbon dioxide per unit of heat than any other fuel, according to the Energy Information Administration. That makes it a contributor to climate change.
Anthracite backers point out that it has less sulfur than bituminous coal, but environmentalists say cleaner does not mean clean.
"It still emits quite a bit of dangerous sulfur dioxide, as well as heavy lead, arsenic, and mercury," says Tom Schuster with the Sierra Club's Beyond Coal Campaign. He says to be concerned about their contribution to climate change.
Those in the anthracite coal business is so small that it is not a big contributor to greenhouse gas emissions.
"If you want to look at the major CO2 producers in the world, it's not us," says Matt Atkinson, co-owner of Leisure Line Stove Company in Berwick, Pa. "And even if we quadrupled our current sales, it still wouldn 't be a problem. "
Seeking a new generation of customers
There was a time when coal was king in the home-heating business. In 1940, more than half of U.S. homes burned coal, according to the Census Bureau. It was a big business and such a part of the culture that the company was heard regularly on the radio.
Listen to a 1953 Blue Coal Radio advertisement
(Credit: Pennsylvania Historical and Museum Commission / Pennsylvania Anthracite Heritage Museum)
After decades of decline, fewer than 130,000 households use coal for heat today. Half of them are in Pennsylvania, and the state's coal industry wants to boost that. It has a plan to attract more customers.
Atkinson is among those leading the campaign. He bought a business with a business partner in 2009 and says he got into the stove business after experiencing a friend's stove.
Jeff Brady / NPR
"When I opened the door, I felt this warmth that I had never felt before … And I was hooked instantly," says Atkinson. Talk to coal-heat advocates in Pennsylvania, and you'll hear this repeatedly – there's no heat as intense as coal heat.
It's clear that many people in northeastern Pennsylvania, the heart of anthracite coal country, have an emotional attachment to this fossil fuel.
"They've been mining their mining companies," says Andrew Meyers, sales manager for Blaschak Coal Corp. His company is also leading the campaign to attract new customers.
"It's mostly about growing market share within the home-heating industry," Atkinson says. He hopes to attract a new generation of customers with the message that they can save money.
Jeff Brady / NPR
In Reading, Pa., Kelly Brown welcomes the campaign. Her family's business, F.M. Brown's Sons, has sold coal for nearly a century and is one of the few to survive the industry's decline.
"Slowly, one by one, they started closing up," says Brown. Nowhere is Berks County.
She says the industry has improved its environmental record over the years. Pennsylvania was the first state to pass an act to address abandoned-mine reclamation, and today coal companies like to all their work in this area.
Given Pennsylvania's abundant coal reserves and a bigger focus on improving environmental record-breaking, Brown hopes the industry will come a comeback. "I might not see it in my life, but I think things will turn around," she says.
So far the trend is not moving in Brown's favor. Even in Pennsylvania, the number of households using coal for heat continues a steady decline.
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