The EVO Japan Fighting Game Tournament is just starting the weekend trials, but the controversy has already erupted. During a promotional livestream for fighting game Dead or alive, officials have temporarily stopped the show following inappropriate events. The feed was restored shortly afterwards and EVO leader Joey Cuellar apologized on Twitter. However, Cuellar has since suppressed the excuses for impenetrable reasons.
The series of events in question began with presenters presenting the latest Dead or aliveThe newly added freecam function. The feature was used to pause the game of the fighting game at times when the characters in the game were in sexually explicit positions. Subsequently, two models of engraving, women who adopt an advertising generally explicit towards men, were brought on stage. Dead or alivedesigner clothes and posed suggestively for public photos. The stream was shot shortly after.
After the withdrawal of the feed, Cuellar apologized on Twitter, stating that "the DOA's publicity broadcast did not reflect the core values of Evo or the FGC". No reasoning for shrinkage has yet been provided.
The reasons for the dissatisfaction of fans on both the EVO Japan feed and Cuellar's excuses are multiple and nonspecific. The most specific criticism insinuates that the content presented in the Dead or alive stream was not so explicit that it deserved to be censored or that sexually explicit content is appropriate for such broadcasts. However, the global controversy is more accurately compared to the broader modern controversies about censorship perceived in games.
From EVO's point of view, Cuellar's excuses were probably sincere. the Dead or alive The franchise has been the subject of growing criticism over the last 20 years and is therefore largely absent from Western media and the fighting community. "Booth Babes", like engraving models, are also a traditional promotional element, absent for several years now due to criticisms of the sexualization and objectification of women in the industry.
Cuellar and EVO certainly include the differences between the levels of Japanese and Western cultural acceptance in this regard. As a result, they gave priority to their wider Western audience, and to their advertisers and publishing partners who were all expecting an "E for Everone" stream. Unfortunately, the most vocal minority in the EVO target audience generally has very different expectations.