Exclusive: Tinder breaks into scripted original content, filming wraps first video series – sources

MEXICO CITY / NEW YORK (Reuters) – Popular dating app Tinder has wrapped up filming on its first television series, as part of the search engine.

Making new shows is part of a larger strategy that will be revealed in the near future, a spokeswoman told Reuters, declining to elaborate on the plans. The source is familiar with the production of this document.

The multi-episode series centers on an "apocalyptic" storyline and includes a relationship subplot but is not directly connected to Tinder's core dating business app, the source said. It was filmed in Mexico City in late August.

Tinder's move should not be a big surprise given its ownership. IAC, IAC, founded by IAC Chairman Barry Diller.

Last October, Tinder launched a lifestyle website called Swipe Life to publish.

U.S.-based technology is one of the most popular strategies for U.S.-based technology and has attracted millions of dedicated users. Walmart Inc. is working with MGM to boost Walmart's Vudu video service. Costco Wholesale Corp. has also considered it.

The strategy seeks to engage users on a deeper level even when they are not using the service. That could help Match it up to its fast growing customers. Its shares have risen more than 75% this year as it continues to add subscribers.

Reuters reported in April that Airbnb Inc, the start-up for the world, has ambitions to develop a slate of original shows to whet customers' appetite for travel.

For several years, Airbnb has considered various ideas for creating or licensing and documenting airbnb homes, guests and hosts, according to the Reuters story.

It was not clear when Tinder's first series will launch or how Match Group will promote it.