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The following story contains tangential spoilers for WandaVision.
- WandaVision finds two titular Marvel heroes living in a surreal sitcom world, with commercial breaks.
- The ads – one per episode – all include references to other events, things, and people within the Marvel Cinematic Universe.
- Throughout the season, we will keep this story updated with each WandaVision commercial and what the content really means.
Wanda Maximoff (Elizabeth Olsen) and Vision (Paul Bettany) live their perfect sitcom lives. At least they think so. As WandaVision increasingly pulling the curtain of its sitcom premise to reveal the action-thriller mystery below, it’s hard to help look for clues in every corner of the series. So far, the fake ads in the fake sitcom, which all seem to have one common thread: They’re tied to Wanda’s past.
We’re not sure what’s going on right now, but it does seem like the trend is for the reality of the sitcom WandaVision is a projection of the mind of Scarlet Witch; all we see are things she knows. Hence the links of the advertisements to his past and, for example, the lack of clarity on what Vision does at his work. This appears to be his way of dealing with recent trauma and loss of life, but we cannot confirm it 100% yet. We can just analyze what we’ve been getting so far – and it’s been some interesting, slightly cryptic fake ads.
One channel across all the ads so far? Each seems to feature the same presenters, a man and a woman. If all we see is something constructed from Wanda’s mind, could these two people be her parents? As we learned in Avengers: Age of Ultron, a bomb from Stark Industries hit their apartment when she and her twin brother, Pietro, were 10 years old. Just as she probably sees the innocence and constant happy ending of a sitcom as a reprieve from the tragic life she had to endure, she could see the marketer and the woman as the two people she trusted the most in her life: mom and dad.
So that’s one thing to keep in mind. We could be right; we could be wrong. But in the meantime, we’ll just be on our toes. And for now, we’ll stick to the hints that we know are in there. And we’ll continue to do this with every episode.
Episode 1
Disney
The first commercial in WandaVision introduces a “new and improved” ToastMate 2000, a fun looking toaster made by Stark Industries. Stark Industries, of course, is Tony Stark’s company; Stark Industries built the bomb that killed Wanda and Pietro Maximoff’s parents when they were just 10 years old.
It is also worth noting the little touch of color that made its way in this first fake advertisement; the light on the toaster, as it begins to count down like a bomb, flashes red. The only moments in the two black and white episodes that contained color were things that could theoretically connect Wanda to the real world. Think about it: the SWORD helicopter stuck in the tree (since she clearly knows who the beekeeper is and “Geraldine” is clearly trying to prevent her from knowing her true identity) and Dottie’s blood, which could easily remind him of any sort of trauma from his MCU movie appearances. Another violent memory in Wanda’s head was the flashing light from the toaster.
Episode 2
Disney
The bogus commercial for Episode 2 centers on a wristwatch from a company called “Strücker”. From the outset we can remember that Wolfgang von Strücker was the name of a Hydra agent who kidnapped and experimented with both Wanda and Pietro; this allowed them to acquire their powers of telekinesis and super speed respectively.
Not only is the name named after the man who held the Maxmioff twins captive and changed their lives forever, but the watch is rooted with the name and badge of the organization behind it – Hydra.
Episode 3
Disney
The commercials evolve with the times, as the ’70s version here has the same pitchwoman – who may just be Wanda and Pietro’s mom – as a stressed-out mom who needs a vacation. Flash to the following location, and the pitchman of previous commercials is waving a fan up and down for his “luxury.” The product is revealed: a soapy product called “Hydra Soak”, for “when you want to get away from it all, but you don’t want to go anywhere”. This reference is most likely directly to Wanda’s time as a prisoner of Hydra when she was experienced, but it could also be to her current situation. We believe that it largely projects and controls the world of WandaVision, but we don’t know who else is involved; although it seems that Agnes really can. “Find the goddess insideThe ad says to close; we’ve heard a lot of times that Scarlet Witch is perhaps the most powerful Avenger, so this could be another nod in that direction.
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