Facebook and Instagram following a modification of the server configuration & # 39;



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Facebook has spent almost a full day in parts of North America and Europe, but that still does not exactly say what happened.

The entire social network said Thursday that the outages, which affected users and advertisers worldwide, resulted from a "server configuration change". He offered no other details.

Facebook and its applications – Instagram, Facebook Messenger and WhatsApp – began to experience problems Wednesday noon on the east coast of the United States. Facebook still had sporadic problems on Thursday morning.

Facebook has not specified how many users have been affected nor why the outage has been so long to repair. About 24 hours after the start of the problems, Facebook apologized and thanked people for their patience. It did not specify the server change.

Outage is another advertising problem for a company that already handles privacy issues and regulatory issues.

The disruption should not hurt advertisers much, as they typically pay for ads per click or impression. But they lose potential customers who might have seen their ads when the site and apps were down. In the longer term, Facebook's reputation with advertisers and investors could be compromised, said Wedbush Securities CEO Dan Ives.

It did not help that Facebook took so long to explain what was going on, he said. Facebook said Wednesday that the problem was not related to a "distributed denial of service" or a DDoS attack, a type of attack used by hackers to halt the service of a site, but did not provide any other details until Thursday.

"In these situations, a lack of transparency is not a good idea," Ives said. "The longer it lasts, the more questions there are."

The disruption seemed uneven, with some applications and parts of applications running for some but not for others. Some less active users may not have noticed that Facebook's services were down, but other frequent users and advertisers felt strongly its absence.

The Drummers Garden Center & Floral, a factory outlet in Mankato, Minnesota, has not been able to hold a live video Q & A session on Facebook, scheduled for weeks. Customers and employees were confused.

"I hope our customers are not unhappy that we can not communicate with them – we are not used to it being broken down," said Jackie Karsten, the marketing coordinator of the company. store. She said two people called the store to ask if they were doing something wrong on their side. The Q & A was postponed until Monday – what the store announced in a post on its Facebook page.

Many users had an outlet ready for their frustrations: Twitter. US Republican Alexandria Ocasio-Cortez, a social media expert, lamented the lack of Instagram Wednesday night on Twitter. "Is Instagram still down? After 2 months almost without furniture in Washington, I'm trying to take you on a captivating adventure to find a chair," she tweeted with a face smiling.

Users have learned to master social media outages, said Tim Bajarin, president of consulting firm Creative Strategies.

"People have been facing this type of failure for some time now," he said. "Although they're boring, it's already happened that many people are now conditioned to cope with the blows."

Steve Jones, a professor of communication at the University of Illinois at Chicago, said the fallout could have been quite different if the outage had occurred before or during a major news event, such as than an election.

"If today was the eve of the next presidential election, how could we hold Facebook responsible for an interruption of service related to an election result?" He asked. "We will not redo an election."

Copyright © 2019 by the Associated Press. All rights reserved.

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