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Seven years after the unfortunate Google Glass and five years after Snap rolled out Spectacles, another tech giant is dabbling in internet-connected smart glasses, hoping this time around things might be different and people will actually wear them.
| Teleprinter | Security | Last | Switch | Switch % |
|---|---|---|---|---|
| GOOGL | ALPHABET, INC. | 2,870.82 | -3.00 | -0.10% |
| Teleprinter | Security | Last | Switch | Switch % |
|---|---|---|---|---|
| BREAK | SNAP, INC. | 74.62 | +0.49 | + 0.66% |
The thing is, it’s Facebook. The company’s previous forays into hardware have been met with lukewarm enthusiasm at best – and it’s unclear whether people will wear connected virtual or augmented reality glasses not designed for gaming.
| Teleprinter | Security | Last | Switch | Switch % |
|---|---|---|---|---|
| FB | FACEBOOK, INC. | 378.00 | +0.43 | + 0.11% |
| Teleprinter | Security | Last | Switch | Switch % |
|---|---|---|---|---|
| BREAK | SNAP, INC. | 74.62 | +0.49 | + 0.66% |
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In the hope of giving its specifications a boost, Facebook is putting its technology in Ray-Bans in partnership with the European company EssilorLuxottica. On Thursday, the companies unveiled Ray-Ban Stories – smart glasses with built-in speakers and a microphone for making calls, a non-Facebook companion app, and a charging case. The glasses cost $ 299 and are available in the US, UK, Canada, Italy, Ireland, and Australia.
In a blog post, Facebook said that glasses allow people to “capture the spontaneous moments of life from a unique first-person perspective”, as well as listen to music, talk to people and, using the Facebook View app, share photos and videos. on social networks.
Facebook has signed a multi-year partnership with EssilorLuxottica. The glasses are the first take on what will likely be more wearable gadgets, as the social media giant searches for platforms other than smartphones. The Ray-Ban Stories are from Facebook Reality Labs, which also oversees the Oculus virtual reality headset and the Portal video calling gadget.
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Anticipating privacy concerns, Facebook said that by default, the glasses “collect data necessary for the operation and operation of your glasses, such as the state of your battery to alert you when your battery is low, your email address. and your password for your Facebook login to verify that it is really you when you log in to the Facebook View app. ” Users can take photos and videos using the glasses, but they cannot post directly to Facebook or any other social media platform. This is where the separate View app comes in.
Convincing social media users that they need to wear a smart device “all day” on their face can be an uphill battle, even for Facebook.
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