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But Monday suggested to Chambers that promotion on Facebook might not be that important.
“As the day wore on we actually found more and more people coming in and saying it was good to be offline,” he said. “It was their most productive day in a long time, and we ended the day 30% above our normal Monday sale.”
Jan Böhmermann, German actor, tweeted that he wanted Facebook, Instagram and WhatsApp to stay offline forever. His post received almost 30,000 likes.
Drogasmil, a drugstore chain in Brazil, now takes many of its prescriptions via WhatsApp, said Rafael Silva, Drogasmil pharmacist in Rio de Janeiro.
On Monday there were none, Mr Silva said behind the counter that evening. But because he and his colleagues couldn’t chat on WhatsApp either, the day was “more peaceful,” he said.
Out of habit, Lorran Barbosa, 25, a pharmacy cashier, found himself refreshing WhatsApp on several occasions on Monday. Even so, he said, he too found the day to be more peaceful and productive.
“I think it shows that we can live without technology,” he said.
In Brazil, surveys show that WhatsApp is installed on almost all smartphones in the country and that most Brazilians with a phone consult the app at least once an hour.
On zap, as WhatsApp is known in Brazil, restaurants take orders, supermarkets coordinate deliveries, and doctors, hairdressers and cleaners make appointments. During the pandemic, the app became a crucial tool for teachers to teach students in remote areas of the country. He has also played a central role in the spread of disinformation.
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