Facebook copying Snapchat again with a new way to browse the news feed – BGR



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Facebook's new "Stories" format that looks like Snapchat may be about to completely transform your news feed if Jane Manchun Wong's latest research scoop materializes.

Wong, who typically reverse engineer applications to discover tested features before they are released to the public, shared this news via Twitter this morning. In the tweet below, you can see normal Facebook posts that can be scanned from right to left, as opposed to normal vertical scrolling.

The test came on the heels of Facebook CEO Mark Zuckerberg, who had widely said that the future would see Facebook turn away from the public permanence of the news wire. His replacement would focus on private messaging and the "Stories" format inspired by Snapchat takes center stage.

To be sure, Facebook at the time of writing these lines has not yet commented on the status of this experience. The important thing to note here is that normal flow messages are inserted in the same sliding carousel as the endangered "Stories" that have been slower to spread in the main Facebook application than in Instagram, where they massively helped develop the overall use of the photo sharing app and, more importantly, curb Snapchat's growth.

It is also important to note that, at least according to the prototype of the UI that Wong has encountered, you can still "love", comment, and do the other things in a Facebook post that you can normally even with existing publications inside. the new carousel.

Former Facebook leader Chris Cox had already predicted that official stories would exceed any sharing of in-feed publications this year. This prediction may be a little aggressive, but it points out that another paradigm shift is underway for Facebook, a company that has made an unlikely change to mobile at the time of its IPO, which has completely changed. his fortune.

However, from Facebook's point of view, the risks of moving to a new story-centric model are multiple. For example, advertisements – and the way Facebook profits – will have to be redesigned in a world where content is mostly private or ephemeral.

Image Source: Marcio Jose Sanchez / AP / REX / Shutterstock

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