Facebook is trying to attract creators with more monetization options

Prior to VidCon, Facebook has announced a multitude of monetization options for its creators, which include more paid groups, ad placement options and star packs that viewers can purchase. and send as tips during live streams. Facebook is trying to get video creators away from competitors like YouTube and Patreon with monetization features such as Fan Subscriptions, a $ 4.99 a month digital cart offering fans exclusive content, which has been open to more from designers earlier this year. The features announced today are designed to give creators more ways to make money on the platform and to personalize the fan experience when visiting their Facebook pages.

Facebook is also updating several basic tools to make it easier to manage pages and profiles. There is an updated Brand Collabs Manager that allows creators to better manage public engagement and improve ad targeting. Creator Studio, a dashboard for administrators to track page metrics, is updated with a Monetization Overview section showing revenue generated by Facebook, Instagram. and IGTV. Here, creators will also be able to choose where to place ads on their videos so that viewers are not subject to interruptive ads in the middle of videos and decide whether the ads will be pre-rolled or based on images. is about a video. shorter video.

Facebook is also testing Stars, a failover feature currently used for game feeds, which is now being extended to a small group of video creators. Viewers can purchase 100-star packs at a price of $ 1.40. Streamers will receive 1 cent per star sent during live broadcasts. For fans who want even more access, Facebook tests monthly subscriber groups exclusively for subscribers, allowing them to communicate with creators in a more private space.

If you are a creator who manages a Facebook page and you have received an invitation for fan subscriptions, be sure to read the terms of use carefully before registering. The contract stipulates that Facebook can accept up to 30% discount in subscriptions at the official launch of the feature, and applies for a lifetime license to use the work of creators, even after they stop using Fan subscriptions .

Image: Engadget