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Facebook is testing a way to personalize the engagement that its users can have with the content of its platform. Avatars are currently being tested in Australia as a Bitmoji-type addition to standard reactions and generated GIFs. A global deployment is expected to take place no earlier than this year at the earliest, but there are questions about the extent of the pulling of this feature for existing users as well as for users who have left the system that may want to perform. a return.
In an interview with TechCrunchJosh Constine, Facebook, believes that the comparison with Bitmoji, acquired by Snap, Inc. in 2016, does not necessarily bother. By "copying" its competitor – to be fair, Bitmojis' caricature aesthetic contrasts with Facebook's skeumorphic approach taken here – the company has sought to adapt digital personal representation for more than a year, depending on what Constine described as latent code in the Android application of Android.
Users can create their two-dimensional avatars by pressing a smiley emoticon and selecting a series of features from 18 strokes. The colors are wide open for aspects such as skin and hair and religious outfits are available if people choose to identify in this way. The company is planning an update that will bring more age-based attributes like wrinkles. Facebook wants users to take a picture and artificial intelligence generates a basic avatar. All clothing and accessories are free at this stage, but Facebook recognizes that it is possible to create branded wardrobes.
Users will then see their avatars appear each time they tap into customizable sticker packs. They can then choose a sticker to use in a message or comment on a message. Sooner or later, Facebook can allow users to visually identify by avatars for profile photos or in groups, thus allowing a form of anonymity on near-public or public places.
Facebook is already appropriate competitor features for its own benefit. However, with the taint of privacy, political influence and preselection of content, the brand awareness is perhaps even worse than that of Snapchat today. A big question is whether the Avatars could go to the affiliates of Facebook, Instagram and WhatsApp, where their presence would have different utilities and different monetization opportunities. The presence of Avatars on Facebook itself does not necessarily help the company to fight its reputation resulting from its other failures.
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