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Facebook is coming out today with a major update to Facebook Pages which includes the removal of “likes”, a whole new layout for the user interface, a dedicated news feed, easier navigation, Updated administration controls for partial or full privileges, new information as well as security and integrity features.
Facebook announced the new Pages experience in a blog post and said the redesign began rolling out today. Here are the key new features / changes:
- Redesigned layout it’s simpler and more intuitive
- Dedicated news feed to discover and join conversations, follow trends, interact with peers and interact with fans
- Easy navigation between personal profile and pages
- Updating task-based administrative controls give trusted page admins full control or partial access
- Actionable information and more relevant notifications
- Safety and integrity features to detect spam content and borrower accounts
The new user interface is designed to make it easier to switch between personal profiles and public pages. Facebook says it’s also “cleaner and simpler” than before. It focuses on biographies, publications and important information.
Here’s how Facebook describes the Pages feed:
We’re bringing the power of the News Feed to pages for the first time. Now Pages can discover and join conversations, follow trends, interact with peers, and engage with fans. The dedicated news feed will also suggest new connections – other public figures, pages, groups and trending content that interests a page or public figure.
To make the conversations on the page more visible to a wider audience and appear more frequently in their subscribers’ news feeds, comments from public figures will be placed at the top of the comments section. Users will also be able to follow the pages directly from comments and recommendations.
Another goal is “richer interactive conversations,” so the Pages reboot includes a new text-based question-and-answer format.
More likes
One big change with this update is the removal of likes for Pages. Facebook forwarded this to subscribers:
We’re removing likes and focusing on subscribers to make it easier for people to connect to their favorite pages. Unlike likes, a Page subscribers represent the people who can receive updates from Pages, which helps give public figures a better indication of their fan base.
Admins will likely be happy to see improved management features:
We’ve added new page management features, such as the ability to more clearly assign and manage administrator access permissions based on specific tasks. For example, you will now be able to grant different levels of access to manage specific tasks including Insights, Ads, Content, Community Activity & Messages. This will also ensure the security and integrity of the account.
Finally, Facebook says it is using the verified badge to help protect the community while improving its detection of blocked content:
We want Facebook to be a safe place to communicate with fans, so we’ve improved our ability to detect unauthorized activity on our platform, including hate speech, violent, sexual or spammy content, and spoofing. identity. We continue to expand the visibility of a verified badge to make it easier to identify posts and comments from authentic pages and profiles. A comment from a verified page on another page’s public post may appear higher in the comments section and be visible in the News Feed.
The new pages start rolling out today, but Facebook says they will appear to all users in the “coming months.”
You can find more details here about the transition.
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