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It looks like the next major player looking to take the Apple Watch crown may have the resources to compete in earnest, even if he has other hurdles to overcome. According to a new report in The Information, Facebook is planning to release its first smartwatch, and the company may have something available as early as next year.
The story, corroborated by four anonymous company sources, claims that the laptop will have its own cellular connection, ensuring that it can operate independently of a smartphone, and that it is likely to play heavily on social appeal. of the company with integrated Facebook Messenger.
Healthcare is said to be another big area, with Facebook planning connectivity with hardware and software from other companies, such as Peloton. The laptop will run Android initially, but Facebook is reportedly working on its own operating system in the longer term, with a second generation coming as early as 2023.
Meanwhile, the Apple Watch 7 is expected to offer a wide range of upgrades. It may feature an advanced microLED display, as well as the ability to monitor your blood pressure and possibly blood sugar.
Will smartwatch buyers trust Facebook?
It’s pretty bold planning, especially when Facebook’s experience with the material to date can be described as “patchy.” While it is difficult to find where to buy Oculus Quest 2, the same cannot be said for the company. Portal smart screen. And few people will remember ChaCha – the company’s 2011 smartphone collaboration with HTC with its own dedicated Facebook button.
In fact, the challenges have increased over the past decade. As Facebook has become even more dominant, a series of Facebook privacy scandals have made consumers more skeptical of how the company uses data, and it’s hard to see how that matches a laptop that will collect. diligently with users’ fitness data and potentially their location. followed.
That’s before you even tackle the challenges of any business tackling the Apple Watch. In addition to LG and Sony, many classic watchmakers and fashion houses have attempted to break through Apple’s laptop dominance with limited success. Only Samsung and Fitbit have proven to be competitive.
There is no doubt that Facebook is aware of the daunting challenge it faces, despite its huge R&D budget and ability to advertise to its 2.7 billion members. Presumably for this reason, The Information report suggests that Facebook plans to sell its laptop at close to cost.
The question is, what is the cost of construction: There’s a big gap between a $ 150 Fitbit Charge 3 and the $ 399 Apple Watch Series 6, after all. The answer to this question will help us to some extent in predicting whether a Facebook Watch has potential or whether it is likely dead on arrival.
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