Facebook's attack on quizzes on personality

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On Thursday, the company updated its platform policies and said applications with minimal utility, such as personality questionnaires, "might not be allowed on the platform."

A Facebook (FB) A spokesman said that quiz applications are not completely banned, but will be subject to scrutiny. Facebook has not specified how it would apply this new policy nor what criteria it will use to determine the degree of utility of different questionnaires.

The company's policies also indicate that applications can not request data that does not improve the user experience.

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Many types of personality quizzes are currently available on Facebook, ranging from "To which house" Game of Thrones "do you belong?" to "What is my animal spirit?"

A quiz was at the center of the Cambridge Analyitica scandal. The format has sometimes been a way for groups to gather personal data from unsuspecting Facebook users.

In March 2018, Facebook revealed that Cambridge Analytica's political research firm had accessed information from 87 million Facebook users without knowing it.

The data was collected for the first time by Aleksandr Kogan, a professor at the University of Cambridge, who used a Facebook application called "thisisyourdigitallife", which featured a quiz on personality. Facebook users who downloaded the app gave permission to collect data about their location, their friends and things they "liked" from the social media giant.

In the wake of the scandal, Facebook is committed to limiting developers' access to user data.
Last year, the company announced that it had suspended several hundred applications after investigations into how developers were processing user data.
On Wednesday, Facebook said it expects that an ongoing investigation by the Federal Trade Commission will result in fines of up to $ 5 billion after a year of scandals on data protection.

Sara Ashley O 'Brien from CNN Business contributed to the story.

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