[ad_1]
The creators of Fall Guys: Ultimate Knockout know their game is a very popular and very observable thirst trap for brands online, and they are taking advantage of it. Mediatonic is forcing social media marketers to prove their thirst is real with cash, donated to a charity that helps gamers with accessibility needs.
Currently, G2 Esports is in the lead with a donation offer of $ 203,003, hoping to get a samurai armor costume (similar to its logo) as a wearable costume in the game. (G2 is bidding up Ninja’s $ 200,000 Offer, made a few hours ago.) Offers and designs also came from bidet maker Tushy, Minecraft server providers Bisect hostingand indie fighting game Rivals of Aether.
(Mediatonic has said it will not consider submissions from brands that it considers “offensive / inappropriate”.)
The ad smackdown began last week when Walmart (from Canada) and KFC Send it Fall guys Twitter account of unsolicited photos of their corporate clothing as an in-game skin. Yesterday, Mediatonic had the brilliant idea to call their bluff with the charity campaign. It should be noted that neither KFC nor Walmart (nor johnny-come-lately G Fuel) have already launched an offer.
(Top answer to the above: “If this happens, I hope you disclose the information to be on the mark.” Walmart reply: “Sounds like us.”)
Mediatonic says it will let the auctions go for another two weeks to see how much brands want to ride their coattails and how much of that marketing paper they are willing to take away for Special Effect. This UK-based philanthropy helps gamers with disabilities acquire and configure personalized peripherals. (You may have heard of Special Effect through its collaborations with Logitech and other industry leaders.)
Whoever wins, he will hit a top of the summer ranking at the right time. Fall guys launched on August 4 on PlayStation 4, where it’s also one of PlayStation Plus’s free games for this month, and on Windows PC. The colorful and cartoony battle royale boasted over 1.5 million new players within the first 24 hours of launch, and it’s been a programming sensation on Twitch since its beta.
[ad_2]
Source link