Farewell, MacBook 12 inches, your crazy and expensive experience



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The "new" MacBook, as it was called in 2015, was clearly a change from what we thought was a laptop. Even from a company known for its courage, a clean laptop with a crazy high price, stupid specifications and a single I / O port was something else. The focus was on portability above all, including utility and, in some cases, common sense.

I've always imagined that the MacBook would eventually supplant the Air in the Apple lineup since both were doing the same job. After all, the original air was stupidly too expensive (and undernourished), more famous for what it lacked than what it possessed. But Apple persisted and most people finally figured out why losing the disk drive and heavier ports (like VGA and Ethernet) was a good thing.

But, in 2015, the world had evolved and the thinness and lightness were no longer novelties, but table issues. The Lenovo Yoga 3, worth $ 699, had more ports and internals similar to those of the 2015 MacBook and weighed only 0.34 pounds more. Apple could not sell you an extremely thin and light laptop because full of laptops were extremely thin and light.

The new MacBook was designed to solve a problem that did not really exist, at least not when it debuted. And the compromises made by Apple to achieve this reduced size and weight often made use more difficult than the machines it was trying to replace. It was a machine that cost $ 1300 and had a weak Core M processor and a – a – USB-C port.

The new MacBook was virtually useless for more demanding tasks than writing emails and documents. As for the specs, it looked horrible alongside the old MacBook Air, which remained in the Apple product line for years. Look at this table Own Apple web site circa 2017 and you will see how much it made you buy a MacBook. A $ 999 machine that has not been updated in recent years could outperform a $ 300 more expensive device.

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<p>When Apple reactivated the Air at the end of 2018, I stated that the range of business laptops was now a confusing mess. For $ 1,300, you have a choice of three machines, only one of which is well worth it. The MacBook was too expensive and too powerful, the Air too close to the Pro and the Pro weighed almost nothing in its modern form, anyway.</p>
<p>Apple also killed the MacBook Pro without touchbar (aka the MacBook Escape) and lowered the price of the Air. All of a sudden, the company's product line makes sense: for $ 1,099, you get a moderately powerful machine that will meet the needs of most people. For $ 1,299, you get a more powerful machine that will not weigh down your bag yet.</p>
<p>I'm surprised that Apple did not choose to keep the MacBook and reduce the price to $ 899 or $ 999, but the reasoning is obvious. For this type of money, Apple would like you to consider the iPad Pro (with its only USB-C port). And, to be cynical, given Apple's high margins on iPads, it probably draws more cash from consumers at the same time.</p>
<p>My hunch is that until we see the much anticipated Mac ARM, the MacBook will be stuck somewhere in a safe. In the near future, ultra-efficient and energy-efficient chips would be suitable for such a slim and lightweight chassis – perhaps the battery's longevity would be the new selling point. This particular iteration of the MacBook, however, will be remembered as a 12-inch experience that has never truly found its place.</p>
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