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The goal is to launch a nationwide health program in Singapore, with the country's Health Promotion Board that will get participants using Fitbit.
The program, titled Live Healthy SGis a member of the world, signed up and using Fitbit devices. Participants will need to enroll for the program, which will involve a new Fitbit's new premium service, for which they will be awarded a free Fitbit Inspire HR. They will also need to share their data.
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This is the first time Fitbit has done something like this on a national scale. It also marks the first outing for Fitbit Premium, the company's new paid-for-health service, which is set to get a wider rollout later this fall.
Participants will be able to adopt a program within the field of physical activity, sleep, nutrition and emotional wellbeing, "according to Fitbit, but the specifics of what it will offer remain under wraps.
There's a benefit for both sides in this program. While Fitbit gets to know more about a population level, that information will also provide the Singapore government with information on the health of its citizens. It is part of a larger effort by Singapore called Smart Nation, which is using technology to improve various societal sectors, healthcare being a big one.
Singapore's health board has been diagnosed with hypertension, type 2 diabetes, and chronic conditions on the rise.
"Participants in this program will benefit from Fitbit's plans to promote human intelligence," said Zee Yoong Kang, CEO of the Health Promotion Board. "The insights can also help to enrich HPB's health promotion programs."
Singaporeans can pre-register for the new Fitbit initiative from mid-September, and it will go officially live in late October, Fitbit says.
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