Fitbit announced today that it sold 5.6 million mobile devices in the fourth quarter, up 3 percent over the previous year. And Fitbit is now the world's second-largest manufacturer of smart watches behind Apple.
"I'm proud of our performance this year," said James Park, co-founder and CEO of Fitbit, in a statement. "Our results show that our strategy is right, putting us on the path to growth and profitability. We grew our active users [by] 9% to 27.6 million … and the number of devices sold in the fourth quarter has increased. "
FitBit's results for the year as a whole are not as optimistic: 13.9 million handheld devices were sold in 2018, a 9% decrease from the previous year. But his latest devices – Fitbit Versa, Ace and Charge 3 – were by far his bestsellers and together accounted for 79% of FitBit's fourth quarter revenue.
Park believes that Fitbit will introduce "more affordable devices with attractive features for health and fitness, making Fitbit's health benefits even more accessible." health services – in 2019.
Fitbit notes in its results that it is now the world's second largest manufacturer of smartwatches in the US, but a separate report from Strategy Analytics says it also ranks second in the world. Apple has sold 22.5 million Apple watches in 2018, says the firm.
"Apple Watch is losing market share to Samsung and Fitbit, whose smartwatch competitor portfolios and retail presence have improved significantly over the last year," said Strategy Analytics.