Food Network's Platoon-style streaming service will bring Guy Fieri into your kitchen

A new competitor entered the war continuously: the food web.

Discovery launches a Amazon-based streaming service called Food Network Kitchen, which will cost $ 6.99 per month (or $ 59.99 per year) and offer live cooking classes from chefs like Martha Stewart, Bobby Flay and Guy Fieri. Subscribers will be able to follow up to 25 live cooking classes per week and access more than 800 on-demand cooking classes and 3,000 step-by-step tutorial videos. Food Network Kitchen will also offer a selection of programs such as Good food, Countess barefoot, and The pioneer woman. The service will be launched in late October and will be available for Android and iOS devices.

Under a three-year contract, the application will be integrated with Amazon Alexa devices such as Echo Show, which users primarily use as smart screens in their kitchens. Users will be able to listen to Food Network shows on their devices and ask Alexa to save the recipes they want to try. Subscribers will also be able to use the app to purchase recipe ingredients and have them delivered to their home via Amazon Fresh, Peapod and Instacart, according to The Wall Street Journal.

Seven dollars a month seems like a lot for a single channel, and it seems odd that the shows are not just part of Amazon's premium streaming service, but Food Network has specifically modeled its classes on the streaming model. direct from Peloton. Platoon, despite the high barrier to entry of its $ 2,245 stationary bikes and $ 20 a month subscription, is "oddly profitable" (in the words of its own CEO) and its instructors are almost celebrities followed by sects. In the same vein, Food Network is banking on the power of its personalities and the $ 7 streaming fee is starting to make sense when they are considered an exclusive subscription, offering fans the chance to interact with their favorite celebs.

Netflix can get Seinfeld By 2021, Apple TV Plus could offer 10 shows, but only Food Network Kitchen will give its users the opportunity to interact with Guy Fieri and ask him questions about live cooking. I imagine it's the equivalent of your favorite Food Network personality when having an Instagram Live, but with a much better streaming quality (have you ever attended an Instagram Live? that you did not want to leave immediately?). And maybe it's worth getting paid.