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Of course, since Disney's announcement in 2017 of the creation of its own streaming service, Disney + was immediately touted as a rival of Netflix, which is understandable given Netflix's dominant position in this sector at during the last years. But Paull sees things differently. "I do not really think about it that way, "he said about Disney + being a Netflix rival. IIf we create and deliver quality programming, there is room for a multitude of actors in this space, just as in the traditional world. [TV] ecosystem, there was room for a whole bunch of different networks. Instead, Paull added, "When we think of this product, this experience and programming, we think of the end consumer. "
According to Paull, one of the biggest challenges of the Disney + launch was to understand "the complexity of a global service". On November 12th, Disney + will be available in the United States, Canada and the Netherlands, followed by Australia and New Zealand on November 19th. This will be the beginning of Disney's rollout plans for its streaming service, which should be broadcast on "most global markets" in the first two years of its launch. "There is a lot of complexity under the hood," he said, stressing how difficult it can be to design a product that can "scale, support a wide range of [devices]"and this can" support massive simulcasting with extensive programming. "
In Europe, for example, Paull said that Disney had to understand the local laws that Disney + had to comply with, like the EU's general data protection regulation. GDPR may be the reason why Disney + has not yet released details of its arrival in the UK, which could become a major market for the company. Paull said that the Disney + team had also learned a lot from ESPN +, the standalone sports streaming service launched in 2018, as well as the majority acquisition of BAMTech in 2017. (BAMTech is the startup at the origin of video streaming technology services put online, including Hulu, Hulu with Live TV, ESPN + and now Disney +
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"As an organization, we learned a lot from this experience [ESPN+]Said Paull, "to bring the product to market, market it, buy subscribers, build loyalty, and learn from all those lessons." With BAMTech, he stated that Disney had a "solid and thorough knowledge of creating, marketing and operating services directly to the consumer", which laid the foundation for Disney +. We take advantage of the experience we have gained over the years, that it's about streaming, getting people to sign up or learn to create an elegant [service]"
Paull said that ultimately the key is to offer people a streaming service that allows them to easily watch the shows and movies that they like the most. The Disney + experience, he said, should be seamless, whether you're watching on your iPhone, Android phone, Apple TV or Xbox One. "We want to make sure the product does not hinder the content," Paull said. "We want to delight consumers with the product, but ultimately the product is its content."
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