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Ford parks its smallest SUV.
The automaker has confirmed that US sales of the Indian-made EcoSport will be halted next year as it ends production in the country after racking up $ 2 billion in losses over the past decade.
“Despite the efforts, we have not been able to find a sustainable path to long-term profitability,” said Anurag Mehrotra, director of Ford in India, in a statement on the decision to withdraw from the Asian nation. , Reuters reported.
| Teleprinter | Security | Last | Switch | Switch % |
|---|---|---|---|---|
| F | FORD MOTOR CO. | 12.68 | -0.08 | -0.63% |
The EcoSport subcompact is the only vehicle currently imported from India to the United States, where it was introduced in 2018 as Ford’s cheapest model. The upcoming $ 21,490 Maverick hybrid pickup will take that place in the lineup this fall with a base price of $ 21,490, which is $ 150 less than the cheaper EcoSport.
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Aside from the recently introduced electric Mustang Mach-E, the EcoSport was Ford’s lowest-selling SUV in the first half of 2021 with just 26,304 deliveries.
Ford is building the EcoSport at multiple factories around the world and will continue to sell it in markets outside of the United States, a company spokesperson told the Detroit Free Press.
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