Ford has just embarrassed the hell of its rival pickup trucks



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<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "People drove a Ford (F) truck recently. "data-reactid =" 15 "> People drove a Ford (F) truck recently.

And that – along with the progress made in Ford's CEO Jim Hackett's cost-cutting initiative – will likely leave investors encouraged by Ford's prospects.

The maker of the popular F-Series truck lineup announced Tuesday that it has gained market share and increased revenue in the pickup category in the first quarter. As the F-Series pickups are one of the highest margin products out of Ford's assembly lines, it has helped generate $ 300 million in profits in North America compared to the previous year. last year. Strength in the equally high-margin SUV category also supported Ford's North American earnings.

Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" Ford took advantage during the quarter of the introduction of the Mid-sized pickup Ranger recently redesigned: the momentum gained by Ford is a kicking bow for its rivals, General Motors (GM) and Fiat, both of whom have released new models for their full – size pickup trucks last year, with the goal of dethroning the F. series. Ford plans to launch a new Super Duty van before the end of the year. A brand new F-150 will debut in 2020 with a hybrid option. "Data-reactid =" 18 "> Ford benefited in the quarter from the introduction of the newly redesigned mid-size Ranger pickup, a blow to rivals General Motors (GM) and Fiat, both of which released New models of their full-size vans last year in an attempt to dethrone the F. Series Ford plans to launch a new Super Duty van before next year.A brand-new F-150 will debut in 2020 with a hybrid option.

Ford Chief Financial Officer Bob Shanks, who will retire later this year, told Yahoo Finance that truck transaction prices for trucks remained close to their highs of the quarter, despite increased competition.

"We are not on our laurels, but things look really good in terms of strength in the F-Series," Shanks said.

David Ruiz polishes a fully loaded F-450 Super Duty Limited, the largest version of the Ford F-Series, exhibited at the State Fair of Texas in Dallas. Buyers are increasingly equipping their vans with all the comforts of luxury cars, from heated and air-conditioned seats to back-up cameras to panoramic glass roofs. (AP Photo / LM Otero)

Ford shares climbed about 9% Thursday after normal business hours due to the strength of the lucrative truck sector. The company's first-quarter adjusted earnings were 44 cents a share, exceeding Wall Street analysts' expectations of 26 cents a share.

"With a solid plan in place, we promised that 2019 would be a year of action and execution for Ford, and that's what we delivered in the first quarter," said Jim Hackett, President and CEO of Ford. Ford, in a statement. "We are delighted with the progress and optimism that this brings."

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Brian Sozzi is a senior editor at Yahoo Finance. Follow him on Twitter @BrianSozzi"data-reactid =" 35 ">Brian Sozzi is a senior editor at Yahoo Finance. Follow him on Twitter @BrianSozzi

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