Ford lets us down on electric cars



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Picture: Ford

The Ford Motor Company bravely and ambitiously announced today the launch of a 100% electric model … based on the existing SEM platform architecture, designed by Volkswagen. The VW I.D. 3, sharing this platform, is expected to be launched next summer. Ford is committed to this field of electricity and is ready to prove it by announcing a technology outsourced that will take another four years to reach production. It seems, I do not know, a little weak?

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Ford has had every opportunity to follow the move of battery electric vehicles, but has instead decided that a half-way approach would be more sensible.

With the disappearance of the Focus on the US market, it is the same for the only electric vehicle of the company. Despite the introduction of an Electric Ranger in 1997 and an Escape Hybrid in 2004, Ford's current electrified range is limited to a mild hybrid hybrid, as well as a traditional hybrid and PHEV version of the Fusion. This seems even worse when the Fusion will probably be interrupted in 2020.

In 2017, Ford announced the launch of a new all-electric SUV offering "at least 300 miles of range" and electrified versions of the F-150, Mustang and Transit Connect. Not only did the company promise that it would happen, but it even put a date. "Before 2020," said Ford. Well, he has 5 months to market these models. As far as I know, they just do not come.

Instead, Ford's cutting jobs.

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Forgive me for thinking that Ford does not care about the market for electric or hybrid vehicles, but the company's actions seem to indicate that this is not the case. By giving up this contract with Volkswagen for another four years, Ford is not committing to anything. No resources, no technology, no exhibition space.

It's pretty much clear that electrified technology is the future of transportation. By abandoning sedans, investing in SUVs and continually pushing away from electric vehicle technology, Ford is showing incredible myopia. For a company that has always been innovative and has always been able to see the writing on the wall, it seems to me that the blue oval is walking around Detroit in a bubble with blinkers for five years.

Or maybe the company will be happy to push the trucks until gas costs $ 10 a gallon.

It's good for Ford to know how to make huge profits on pickup trucks by dressing them with driver assistance technologies and massage seats, but it would be a lot cooler than one of the most successful automakers. monolithic world begins to act a little more avant-garde.

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