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Bookings for the upcoming 2022 Ford Maverick continue to rise long before the compact pickup even hits dealerships.
Ford has already received 100,000 non-binding reservations for the Maverick, which is expected to arrive on car batches in October, the company confirmed to FOX Business.
| Teleprinter | Security | Last | Switch | Switch % |
|---|---|---|---|---|
| F | FORD MOTOR CO. | 12.64 | +0.10 | + 0.76% |
“Maverick’s bookings have really exceeded our expectations,” Ford Truck Marketing Director Todd Ecker said in a statement to FOX Business. “This is the first step with reservations, but we think it’s a good sign of initial customer interest in this brand new truck. ”
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Potential buyers don’t need to make a deposit to reserve the Maverick, which is a customizable four-door pickup capable of going 500 miles on a single tank of gas. Its starting price is just under $ 20,000.
Ford says it is “America’s first standard full hybrid pickup and most fuel efficient truck on the market with an EPA estimated rating of 40 mpg in the city.”
Ford CEO Jim Farley even praised the upcoming vehicle on Twitter on Saturday, saying in part that “customers are going to love it once they see all the ways it can be customized to perform. in different situations “.
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Earlier this month, Ford announced that the Maverick had around 80,000 reservations, with the most coming from California.
The big interest in the truck comes just after the Dearborn, Mich. Company reported a second quarter profit, even as the global semiconductor chip shortage continues to rock the industry.
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