Former Apple designer BJ Siegel Alchemy Architects’ little house



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  • BJ Siegel, former head of design at Apple, collaborated on the design of his Sonoma house.
  • The weeHouse is larger than a small house, but it is prefabricated and modular like many small houses.
  • The house was completed in 2016 for a total of $ 600,000.
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Apple is known for its thoughtful designs and attention to detail in its iPhones, laptops, and AirPods.

A California home design from Alchemy Architects gives a glimpse of what the Apple design aesthetic might look like applied to a home.

BJ Siegel was senior director of real estate design and development at Apple for 10 years, according to his LinkedIn profile. In 2016, the designer collaborated with Alchemy Architects to create a personalized version of their weeHouse design.

Siegel’s house is not quite a small house; they are two structures that combine to make almost 1,000 square feet, although they are modular and assembled off-site, as many small homes are. The clean, minimalist design has some qualities in common with Apple products, in neutral colors and high-end finishes. Take a look at the house here.

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