Fortnite adds another virtual influencer to its battle royale

Last season, one of the more curious additions to Fortnite was Guggimon, a terrifying-looking bunny creature who was also a virtual influencer with millions of followers on platforms like Instagram and TikTok. Guggimon was created by a company called Superplastic – which has worked with people like Gorillaz before – and now she’s bringing another of her characters to the battle royale: Janky, a streetwear cat (I think?) Who’s available in the Fortnite shop for items starting tonight.

It may sound strange, but FortniteThe ever-growing metaverse of has gradually spread to almost every facet of pop culture, from sports to music to superheroes. With everything going on, some CG characters teaming up with Gucci and doing Christie’s NFT scraps don’t feel so out of place. It’s also part of a growing trend for these virtual influencers to move beyond social media to places like music videos, press conferences, and physical facilities.