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In the run-up to the NBA conference finals, things seemed terrible from a market point of view. The Eastern Conference final saw Milwaukee (the 36th largest US local market) facing Toronto (not counted at all in terms of US viewers), while the Western Conference finals saw Golden State (8th) face Portland (22nd). off the game 7-8 last year with Houston and Golden State. However, although the FEC overall experienced the expected difficulties (including a final game score No. 2 of the conference for Match 2 on the final day of the conference), the WCF ultimately paid out dividends for ESPN despite the Warriors' attack.
The average of 5.8 points in the overnight counter market for the four games was up 23% from the score of 4.7 per night in 2017 by ESPN / ABC (the last time they televised the Western Conference Finals) for Warriors-Spurs, which was also a Warrior Sweep. And this included a 5.9 on ESPN and ESPN2 (counting the alternative broadcast) for the fourth match, an increase of 40% compared to 4.2 for the fourth, in 2017.
It's really pretty impressive that the Blazers-Warriors series has been able to bring out the odds it has achieved. Perhaps there was additional interest in how Golden State would perform without Kevin Durant, or on some additional domestic followers for Portland after their playoff feats (a five-game win against Oklahoma City in the first round with a "Bad shot," Damian Lillard and a seven-game win over Denver in round 2), or maybe people are even more aware of what they were in 2017 or 2018. But for whatever reason, it's definitely a good scoring result for ESPN.
(Update: This post initially had some comparisons with the final national numbers from the previous conference finals, the night ratings do not compare well with these, we will discuss them later once they are eliminated. for the fourth match.)
[ESPN Press Room; Sports Media Watch]
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