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TRANSPORTATION – While it was ejected from the French capital, operator JC Decaux still remains very present in most major cities of France. And seems, via his releases taking stock of his successful deployment in Lyon or Nantes, to send messages to his Parisian competitor.
– Sibylle LAURENT
Should not we see a hint of insolence? A little spike, addressed to Anne Hidalgo? In any case, at JC Decaux, business is going well. Because if the operator was ejected from the capital, the City of Paris preferring Smovengo, it remains present in most major provincial cities, which have free-sharing bicycles. And JC Decaux continues to deploy, and renew its system. After Nantes in June, he has just installed his new generation bikes in Lyon
And the transport and display giant wants to show that he knows how to do things well, quickly and cleanly. In Lyon, the bicycle replacement operation was called "night of 4.000". Objective posted: change the total number of self-service bikes in Lyon between Tuesday and Wednesday. A "challenge" for the JC Decaux group, and … a real foothold to the Vélib fiasco which, six months later, saw derailed deployment of its bikes. The company did not hesitate to push the nail, happily.
Changing the entire park in one night was "in the DNA of the offer" presented by JCDecaux to the Lyon Metropolis for renewing its contract, so that there is a "continuity" of the service, thus underlined Anthonin Darbon, operating director France of Cyclocity – subsidiary of JCDecaux – which launched Vélo'v in Lyon in 2005. The company has insisted on this "real technical and industrial challenge" and … well communicated on its success.
This insolent success, widely displayed, makes appear very slow the efforts that Smovengo announces on the social networks to put in condition the Vélib 'service.
As much as for JC Decaux, this renewal of the fleet in Nantes and Lyon also allows to install the new features: launching a digital application that allows you to rent a bike from a phone, new terminals that will soon drop the bike near a full station, hybrid bikes in 2020. .. So many little "plus" that had allowed Smovengo to take the market to Paris. And … that do not work in the capital today.
Smovengo, from a group Smoove, Indigo, Mobivia and Moventia, had meanwhile, under the pressure of the City of Paris, present a plan to end the crisis. On July 11, at a new point, the Paris operator promised Wednesday 800 stations Vélib 'operational end of August before a new rise in the fall. "Our goal is, on August 31, to have 800 stations in commercial service and 10,000 bicycles making 30,000 daily runs," said Arnaud Marion, on behalf of the consortium to maneuver the deployment, very late, the bike device in free-sharing in Paris and its suburbs. Electrically badisted bicycles, the "heart of the project" of the new Vélib ', will be reintroduced gradually from July 16, with a target of 3,000 by August 31, and the number of regulation and maintenance tripled by the end of September to 313 persons
Sibylle LAURENT
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