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PARIS (Reuters) – The TF1 channel scored Tuesday its best audience of the year with the broadcast of the semi-finals of the World Cup football won by the team of France against the Belgian national team in front of 19.1 million viewers
The TF1 group's flagship channel benefits from the good performances of the Blues who will play Sunday's final in Russia against the winner of the match between England and Croatia.
On Tuesday night, the Bouygues Group subsidiary achieved a 71% audience share, reaching 79% of the audience for men under 50 years of age.
At the end of the match, a peak audience was reached with 22.3 million viewers.
While TF1 has had its best audience since the beginning of the year and its best score since July 2016, it has not yet equaled the records of more than 20 million viewers signed at the 1998 and 2006 World Cups. euros 2000 and 2016.
The channel has bought the rights of unencrypted broadcast of part of the competition, also rebroadcast in its entirety by the pay channels of beIN Sports which have crossed the 4 million subscribers' mark with the beginning of meetings
If the event remains difficult to make profitable in view of the soaring cost of purchase of sports rights, it is a prestigious program for the first private group of French television, engaged in a cost-rationalization policy
In the face of the French team's progress, the media agencies slightly revised up their estimates of advertising revenues for TF1 despite repeated hearings. compared to the previous edition, badysts said Goldman Sachs in a note broadcast on Tuesday.
Publicis Publicis Media, estimates for its part to 58 million euros potential advertising revenue for the channel, against 54 million if the course of the Blues had stopped in the semifinals, according to Goldman Sachs.
BeIN Sports, for its part, recorded a record in the Spain-Russia match, in the round of 16, with nearly 1.5 million viewers, according to the latest figures available.
These results do not take into account account audiences on mobile screens or out of home, such as in bars, hotels and restaurants, which represent several million viewers.
(Gwénaëlle Barzic, with Helen Reid, edited by Gilles Guillaume)
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