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With the arrival of excellent Chinese smartphones at very competitive prices, offering Apple products is a choice sometimes misunderstood. But he is in any case shared. In the first quarter of 2018, the iPhone X remains the most sold smartphone in the world, with 12.7 million units sold. His dolphin? The iPhone 8, also marketed late 2017. Among the competitors, however, there are models of choice (Huawei P20 Pro, OnePlus 6), more accessible, sometimes more innovative. Yet Apple's ecosystem has never been so appealing. And it should be even more so in the coming months.
Apple, champion of simplicity
Apple has never sought to justify its high prices. Critics regularly mention the company's huge marketing spending, which impacts the cost of products. But buying Apple does not just afford a social status. It's all about simplicity.
Setting up an iPhone or transferring data to a MacBook makes Apple an unrivaled, believable actor for anyone who shares his digital life between his smartphone and his computer. In ten years, Apple has managed to make the iPhone, iPad and – in part – the Mac tools to access the same virtual environment.
The perfect mastery of simplicity is illustrated with the AirPods. During their presentation, the wireless headphones were mocked for their design and the badociated risk of loss. Yet, they enjoy a formidable ease of use. Opening their case – which acts as a charger – is enough to indicate their presence to an iPhone or iPad, when the configuration and pairing of competing headphones can sometimes be difficult.
The system is identical for the HomePod , functional in just seconds. Faced with a high-tech product, the first impression is essential. Apple never disappoints at this level, and the products released in recent months are a model of software simplification, essential for their good accessibility.
Apple is reconciled with the value for money
If the quality of products Apple has rarely been questioned, their price is regularly singled out, especially because of the significant margins of the Californian. But to repeat this criticism in 2018 would put aside the evolution of the range of Apple. Released last April, the new iPad offers a remarkable experience, just 359 euros. The Apple Watch is also more affordable than it was in the beginning. The most recent model is proposed from 369 euros, against 269 euros for the Apple Watch Series 1.
In the smartphone market, Apple has illustrated with an iPhone X stratospheric price of 1329 euros. But once again, just go to the shop to see that we can afford a new and functional iPhone at a more acceptable price. Count 639 euros for an iPhone 7 and 529 euros for an iPhone 6s. At the same time, Apple has announced that iOS 12 – scheduled for this fall – will be compatible with the iPhone 5s, a generation more than iOS 11. This extends the life of the iPhone by one year
Despite the controversy related to the slowdown of some iPhone, Apple allows its products to register more in the long term. The latest rumors mention the arrival of a MacBook at a reduced price for the end of the year. If they are confirmed, Apple will probably have the most balanced product range in its history.
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