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The distribution giant starts to supply green electricity to individuals
Leclerc continues to diversify into energy. After the service stations, charging stations for electric vehicles, the E. Leclerc centers are starting to distribute electricity to individuals. A green electricity moreover, energy transition requires.
Will the troublemaker of large retailers succeed in breaking prices, as he is used to? This is certainly his ambition, and this from Monday, August 27, scheduled date of launch of his service.
"Guarantee of origin"
To achieve its objective, the group intends, as it already does in the food sector, to reduce "the costs of supply and marketing," says its president Michel-Édouard Leclerc . As usual, the son of the founder of the Leclerc movement sees big: "We target 3 million customers by 2025, or 10% of the market" of 32.4 million electrical customers.
"The customer carriers of our loyalty card (14.2 million, Ed) will benefit from the largest discount with discounts in the form of vouchers, knowing that all our future customers will benefit from a competitive rate compared to the competition, "says his CEO not wanting to disclose his rates.
In order to offer green electricity, the cooperative intends to purchase "Original Guarantee" electricity certificates certifying that each kilowatt-hour (KWh) of electricity purchased has been produced from a renewable energy source (hydro, wind and solar).
In a test phase with 1,500 employees of the group, this new offer will offer "guaranteed one year" rates. It can be subscribed online and free of charge as among the 27 referenced suppliers.
Ultimately, the Leclerc group plans to create around 200 net jobs in France and rely on a call center in Tourcoing.
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