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A new era begins for Bordeaux. The day after their entry into the competition, and their victory (1-0), in the second round of qualifying for the Europa League, the Girondins change ownership. Held by M6 since 1999, the club of the south-west pbades under American flag. After long weeks of negotiations, the investment fund of General American Capital Partners and its president Joseph DaGrosa buy the club from Nicolas de Tavernost.
Employees were notified of the club's sale to the GACP fund this Friday in the late afternoon. The Americans will spend 70 million euros to acquire the Girondins.
"The completion of the operation remains suspended at the completion of the negotiations as well as the consultation of the social authorities concerned and the approval by the Council of Bordeaux Métropole of the guarantees offered by GACP vis-à-vis rents due by the FCGB for the occupation of the Stadium ", indicates the group M6 in a communiqué announcing the" project of cession "of the club and the" exclusive negotiations ". According to information from RMC Sport, there are only two small clauses left to settle, but the sales process will be completed.
First investment in sport
DaGrosa, 53, a Miami-based company, made his fortune by taking over a large number of fast-food businesses in bankruptcy. Unlike OM's new boss, Frank McCourt, former owner of the Los Angeles Dodgers franchise, DaGrosa had never invested in sports. He nevertheless created two football-related holdings before showing his interest for the Girondins de Bordeaux: GACP Soccer Holding LLC, created in July 2017, and GACP Premier Soccer Partners Inc., founded in August.
Many councilors spent in clubs Europeans
To tackle European football, DaGrosa relies on recognized advisers in the field. Hugo Varela, former agent, is a consultant close to the American. Toni Munoz, former sports director of Getafe, Ian Ayre former general manager of Liverpool, Jesualdo Ferreira, former coach of Porto or Eduardo Macia Martine, head of recruitment in Leicester, and Miguel Pardeza, sports director of Real Madrid from 2009 to 2014, are other actors of the football on which GACP relies.
Employees already dismissed
The negotiations had begun at the beginning of the year 2018. Only the question of the Matmut-Atlantic Stadium and its colossal rent ( 3.8 million euros until 2041) still slowed down the progress of the sale, M6 and GACP already agreeing on the terms of sale of the club in recent weeks. If the transfer window has not yet started in terms of reinforcements because of this transition, the offseason already bears the mark of the US investor. The club's TV channel was closed and employees were fired. Internal audits have been launched to reduce the number of Haillan staff.
GACP wants to triple revenues
The initial plan presented by GACP to Nicolas De Tavernost in March was a project of at least four years, with the The goal is to triple the club's revenues thanks to the increase in the L1's TV rights, a better price schedule for ticketing, e-commerce and the sale of players. With the transfer of Malcom for 41 million euros and that of Sabaly, pending departure in Naples, the major maneuvers have already begun.
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