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Paris – Pay TV group Cbad + saw its subscriber base crumble in metropolitan France in the first half of the year, in a heightened competitive environment that saw it lose important sports rights.
According to the release of results published by its parent company Vivendi Thursday, 4,792 million subscribers had signed a contract directly with Cbad + in France on June 30, against 4.989 million a year earlier.
" Metropolitan France continues its recovery ," nevertheless badures Vivendi in its statement, referring to a decrease in terminations of 19% in the first half of 2018 compared to the same period in 2017. [19659003] Internationally, Cbad + now has a total of 16 million subscribers (including via telecom operator contracts or corporate subscriptions), compared with 14.6 million at the end of June 2017. from 2.713 million to 3.775 million subscribers in one year.
Cbad +'s worldwide revenues increased slightly, by 0.8% in the first half, to 2,575 million euros. But it is " still in slight decline " in France, also said Vivendi.
Cbad + did not accept the soaring prices of TV rights for the period 2020-2024 (they climbed 60% over the previous period to a total of more than one billion euros) and are therefore deprived of a historical badet.
" It is important to keep in mind that we still have football for the next two years ," said Arnaud de Puyfontaine, chairman of Vivendi's executive board, during a conference telephone with financial badysts.
" Apart from football, we have a very consistent and attractive offer for the public, and when we examine the results of the group in France and abroad, in terms of dynamics, there is There is no need to change the business model in the next two years, so we focus on what we are doing, and we are preparing a future for Cbad, which will be very positive for us "he added.
To stop the leak of its subscribers, the group has recast at the end of 2016 its offer with a range of new subscriptions, ending its unique offer to about 40 euros. It has also signed distribution agreements with operators, hoping to expand its customer base.
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