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Light down, music cut, no more "beep" in the box … Every Saturday, between 9 and 10 am, Morrisons stores are transformed into a place of comfort and tranquility.
Noise, the world, light … For people with autism, shopping can become a real ordeal. To make their shopping conditions better, the British group Morrisons chose to establish "one silent hour" a week in all of its supermarkets, reports Slate. Thus, every Saturday, between 9 am and 10 am, the stores of the sign lower the lights, cut the music and remove the "beep" in cash. "Listening to consumers, we determined that one in five had a friend or close autistic, and many liked the idea of being able to shop more pleasantly" can be read on the site of Morrisons, who worked in collaboration with the National Autistic Society ( National Society of Autism) to set up this device.
In the columns of New York Times, Thursday, July 19, the head of the NAS explained that "p More than 700,000 people suffer from autism spectrum disorder in the UK ". There are 650,000 in France.
They see, hear and feel the world differently than others, often in a more intense way, which can making shopping very difficult Tom Purser, National Autistic Society at the "New York Times"
In Australia and the United Kingdom, supermarket chains Coles and Tesco have developed the same device adapted from 2017. In France, it is far from being generalized. The toy store chain Toys'R'Us had tried the experiment in the spring of last year. And a few months later, in November 2017, the King Jouet store in Echirolles (Isère) had in turn opened its doors especially for eight children with autistic disorders. An initiative that followed an appeal by a mother in the columns of Dauphiné libéré
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