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Leader Price and Franprix Launch New Collaborative Deliveries Among Neighbors
It is now possible to get your groceries delivered by your neighbor. This concept, developed by the start-up Courseur in partnership with Leader Price, was set up in June in 73 banners of the hard-discount company. The principle is simple: instead of going shopping in the store, you can ask a neighbor to do it for you. To do this, simply log on to the Courseer app, enter your address and race list. The application then selects the nearest store and offers the customer the voluntary "runners" to make the delivery. The selected "runner" then leaves to make his purchases as well as those of the person he has to deliver. At the cash desk, he pays only for himself and the person delivered is later debited via the application.
The Franprix brand is experimenting this summer with a similar system set up with the start-up Off Course. Unlike the Proxy, the person who makes the delivery is not necessarily a customer of the store, which broadens the circle of potentially available deliverers. The two systems are also distinguished by the way they remunerate the deliverymen and of which they are paid. At Leader Price, the delivery is paid 2.50 euros plus 10% of the amount of the races, all at the expense of the person who requests the delivery. The start-up does not receive any percentage of transactions, but is paid by Leader Price. On the side of Franprix: a delivery pays the driver a fixed tip of 4 euros, set by the sign. If Off Course is still in the trial phase, the young start-up will eventually reach 10 to 15% of the amount of the basket delivered.
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This new service based on the collaborative economy makes it possible to recreate the social bond, explains Sébastien Braye, founder of Courseur, interviewed by Le Figaro . "We seek above all to identify the daily journeys before proposing missions to individuals," he explains. This activity also represents an opportunity in terms of cost reduction for supermarket chains. At the time of the explosion of e-commerce and development of Amazon in the supermarket sector, supermarkets must offer a home delivery service. But "most services of drives or deliveries are not profitable in rural and peri-urban areas and that's why the collaborative economy is an ideal solution," says Sébastien Braye. In the case of Leader Price, a spokesman for the brand declares that "without this collaborative platform, we could not have made home delivery in these geographical areas."
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A collaborative model that sometimes tends towards uberisation
This is the case of You2You, leader in collaborative delivery. From the outset, the start-up has focused on the centers of major cities (Bordeaux, Paris, Lille, Lyon) by offering individuals to make deliveries, including food shopping. The latter do not really correspond to the daily journeys of users. They can thus chain the delivery missions, like the Uber Eats or Foodora deliverers. To limit these drifts, and to maintain the collaborative status of its platform, You2You has limited the gains achievable by individuals to 400 euros per month. But aware that there is a new vein, she told Le Figaro that she will launch very soon a new delivery platform with couriers registered as autoentrepreneurs.
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