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Carrefour has decided to show its ambitions in terms of bio. If the company already offers organic products in its corners, but also online via Greenweez, not to mention a clean brand, Carrefour bio in the Paris region, it goes further and intends to cover the entire distribution chain by signing this Wednesday evening the purchase of So.bio
8 stores in New Aquitaine
Created in 2005 in New Aquitaine, So.bio currently has eight stores in the region (Agen, Pessac, Le Haillan, Biganos, Cognac, Montauban , Muret and Launaguet), relying in particular on a network of local producers and suppliers. This is what has attracted the national brand that sees in this acquisition not only the opportunity to set foot in shops specializing in organic but also to enjoy a "local supply, positioning of So.Bio's prices and know-how. "
The So.Bio stores will retain their staff, their own name and the general manager of the small brand, in office for ten years. Carrefour announces that it wants to extend the development of So.Bio throughout the country and announces the opening of a new store in New Aquitaine in early 2019.
In its 2022 strategic plan, the Carrefour group targets 5 billion euros of sales in the organic against 1 billion today.
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