Chrome 71 may block a website full of intrusive ads

The next version of Chrome will block all "intrusive elements" of a site if it detects a malicious one.

For many months, Google is at war with intrusive advertising. The search engine wants to remove all intrusive ads such as pop-up, fake banners alerting you that your computer is no longer protected against viruses or videos in automatic reading.

Google wants to eradicate intrusive ads

Last February, the web giant had integrated a blocker ads in his browser. 71 version of the browser Chromium, scheduled for the month of December, will go one step further in improving online advertising. The software will automatically block all advertisements of a website, without exception, if it detects one or more degrading the user's browsing comfort.

Clearly, any pop-up appearing on your screen will be blocked by Chrome, as well as the rest of the display, cutting to the publisher of the site all of its advertising revenue.

The search engine heals its main source of income

Google will then notify the owner of the site and give him 30 days to improve the quality of his ads. It will be able to see his ads again displayed in Chrome, in which case it will be blacklisted and the browser will not display any advertising by default, says The Verge.

Chrome has nearly 60% of the market share in the world. After a few tries – like blocking videos in automatic reading – the search engine hits hard to force web publishers to adopt good advertising practices (ie its own) in accordance with the Coalition for Better Ads, an organization working to set the healthiest rules for commercial advertising.

We can understand that Google prefers to take the problem of advertising head on, rather than let users install advertising blockers that undermine the main source of income of the company Mountain View. In 2017, the online advertising accounted for more than $ 100 billion in revenue for Google. A nice jackpot that deserves a little work.