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In recent weeks, the French rush on cookies, beer, chips and pizza. The phenomenon, directly linked to the World Cup football, is repeated every four years.
But this year, because of competition schedules, sales of snack products are also rising, according to a study of the Iri institute relayed by BFM TV this Friday, July 6.
Cookies sales up 14%
While beer sales grew by 5.6%, biscuits 9.9% and pizzas 18.9% since the beginning of the competition, the sale of sweet products is up sharply compared to previous weeks. A phenomenon that can be explained by the fact that France has played most of its matches … at tea time.
Chocolate confectionery benefits greatly from this "World Cup effect" (+ 4.1%) ), as well as fruit drinks (+4.4%) and especially cookies (+14%).
Liters of soda
The big winner of the World Cup is the giant Coca-Cola, who has saw his sales of bottled 2-liter bottles jump 26% since the start of the games. "While it has been three years since sales of soft drinks crumbled in France, the World Cup has given them a boost," says BFM TV.
Finally, the Iri Institute notes that the French have changed their eating habits for pizzas. This year, they prefer fresh pizzas (+ 18.9%) to the detriment of frozen pizzas (+ 5.7%). They had however widely acclaimed the latter on the occasion of the Euro 2016, with sales up 10%.
>> To read also: Rennes: Goodbye crisps and pizza, beer is savored with chocolate
>> To read also: Controversy: PepsiCo wants to create crisps for women, less odorous and less crispy
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