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Samsung has just unveiled a 1200m² showroom located directly on the Avenue des Champs-Elysées in Paris.
Last night, we were able to preview the new showroom from Samsung to Paris. It is an ephemeral shop that will be open for 360 days from July 6, 2018 at noon. The place is located 100 avenue des Champs-Elysées in the middle of the " most beautiful avenue in the world ". Samsung told us that consumers already have their favorite places to buy technology, be it Amazon, Fnac or any hypermarket. Who needs another shop?
Except that it's not really a point of sale, what is it? This is a " physical presence " of the Korean brand, and the result is as extravagant, sumptuous and spectacular as one might expect. At the heart of the two-storey building are virtual reality experiments ( of damn snowboarding ) quite convincing. Samsung said it will hold a wide variety of special events, such as live product announcements. Besides, you may be able to enjoy it. At the entrance, there is " selfie station " where visitors can radiate their face in augmented reality (way AR Emojis ) on the giant screen for a few moments – enough time to capture a photo for Instagram
There is also the experience area, where you can discover in detail the new features of their products (including the Galaxy S9). It's a lot cooler than it sounds. By the way, you arrive at the Samsung Cafe, where you can cool off with a drink (and test Samsung Pay, it's not free either). You can also land to charge your smartphone. If you have ways, they will be able to draw on a Galaxy Tab S3.
The fitness zone allows you to test the brand's fitness products with an activity with so-called strong sensations: a virtual ski descent. Again, this is to show the functions of the Gear Sport and Gear Fit2 Pro bracelet. Finally, the store also hosts (upstairs) Apple Genius customer service. Here, Samsung promises an hour of waiting for the repair of your product: you can stroll in the store or walk on the Champs-Elysées. Personally, what I liked the most is the Samsung museum with the transparent screen that gives information on all these old products.
Here is the transparent and tactile screen that we can see in the Samsung store that has just opened. The screen gives information on the entire Galaxy range since the first model! #SamsungParis pic.twitter.com/hW5NE2EEEU
– FrAndroid ?⌚️??? (@twandroid) July 6, 2018
After my first visit, I did not I'm not sure if this is a place I will come back regularly. Visit it once for the experience or to test the RV, of course. We rediscover the leader of telephony, we can play with the Samsung Galaxy S9, or see the fridge of the future. In addition, employees are useful guides when you need advice. In short, a place for Samsung fans and new technologies.
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