Facebook simplifies Messenger, and it's not too early

In recent years, Messenger has added audio and video calls, bots and games. You can send money to a friend, publish a story or have fun with stickers. In short, the app, which counts
1.3 billion monthly users, has become a happy bazaar, and Facebook has decided to simplify all this with the new version, Messenger 4.

Let's be clear, all functions are preserved, but Facebook has simplified the interface around three tabs: "Conversations" ("Cats"), "People" ("People") and "Discover" ("Discover"), which will be better to show the games and companies using the application to interact with their customers. A dark mode will be launched in the coming months.

Saturation of the ad

"It will be more obvious that (Messenger) is a place where you can talk with your friends but also with companies," said Chudnovsky, adding that he does not expect to see "in the immediate future" a plus great monetization of the service. Facebook does not make money when a user talks to a company on Messenger.

However, it is plausible that making companies more visible could ultimately encourage companies to become more interested in the platform and to place advertisements on it. Messenger is strategic in the development of Facebook, whose growth slows especially due to the disaffection of the youngest. The social network also begins to run out of advertising space for sale as it is saturated.