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Candies, syrups, sodas, shower gels .. Confectionery and other products with flavors of badtails have stormed supermarkets, reports Le Parisien. A new trend, popular with young people, that would not be without risks. Indeed, addictologists fear that it does not accustom them to taste and the idea of drinking alcohol. "In terms of public health, it's a crazy stupidity, childhood memories play a role as an adult.This will lead them later to underestimate the risk of alcohol is the same stuffing only with the Champomy, "insists William Lowenstein, president of SOS Addictions. Dangerous addiction, which could increase the number of deaths due to alcohol. In France, nearly 50,000 people lose their lives each year because of excessive alcohol consumption.
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Many addictology specialists even speak of paradox. "On the one hand, we have banned alcohol to minors and advertising, there is a will to protect the consumer, and, on the other, we promote the party, we set up a marketing as these products show, "says sociologist Christophe Moreau at Parisien. Industrialists forbid themselves to promote risky behavior. "Everyone is free to think what he wants, but we are inspired rather by the fashion of mocktails (note: false English word for fake badtails) which cardboard today much more than the real ones on the charts of bars. our target is adult, we target 25-49 years, "says Céderick Maurel, marketing director of the brand Lutti.
Of" indirect advertising "
Interviewed by Le Parisien the general direction of health emphasizes that the sale of products "taste alcohol" is not prohibited by law. They could, however, on the initiative of the industrialists, carry the mention "the abuse of alcohol is dangerous for the health", which concerns the products making the "indirect advertising" with the alcoholic drinks. An initiative that few brands are likely to adopt, for marketing reasons. For good reason, the mojito-flavored Lutti candy has generated a turnover of 1 million euros in one year.
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